Ford

Ford Motor Company is a global company based in Dearborn, Michigan and has approximately 180,000 employees worldwide. Ford motor’s main business areas are its full lineup of Ford cars, trucks, SUVs and electric vehicles, as well as the design, manufacturing, marketing and services of its luxury brand Lincoln. Currently, Ford is showing their leadership in electric vehicles, autonomous driving vehicles and mobility solutions. Moreover, Ford provides financial services through Ford Motor Credit Company. For more information, visit the official global website (www.ford.com) or Ford Korea official website (www.ford.co.kr).

Ford Motor Company founded by Henry Ford, known as “The King of Car”, is the global automaker which pioneered the popularization of automobile. The Ford Motor Company was founded on June 16, 1903, in Detroit, Michigan with 12 employees. Henry Ford made mass production of cars possible through the introduction of innovative systems such as conveyor belts and a five-dollar wage system, and developed cars into a popular means of transportation for anyone which only a very small number of people could own at the time.

Ford played a huge role in the history of SUV which has emerged as a recent trend. The Ford Explorer, a flagship SUV representing the brand, is a global model that has been sold about 8 million units worldwide since the first-generation model was launched in 1990 and has long been American’s favorite SUV. Explorer has also continued its popularity in South Korea, having topped the list of imported SUV sales for three consecutive years from 2017 to 2019. (Single model, based on Korea Automobile Importers & Distributors Association(KAIDA) Data) Mustang, the epitome of American Muscle Car with its iconic pony logo, was released in 1964 and appeared in various movies and songs, becoming an icon of American culture. In 1966, The Ford GT40 won sports car race, 24 Hours of Le Mans, against Ferrari which was holding the trophy 6 consecutive years. This historic event transformed the image of Ford brand as a high-performance car manufacturer beyond its image as a practical and affordable car. In 1948 after World War II, Ford Motor Company launched a pick-up truck, F-Series which are the best seller of Ford Motors. F-Series is still one of the best-selling pick-up trucks both in America and the world since then.

Just as it realized the popularization of cars, which were expensive luxury items in the era of industrialization, Ford Motor Company is constantly striving to realize the popularization of its future cars, electric vehicles and autonomous vehicles today. Ford, with a history of inventing the world’s first electric vehicle partnering with Thomas Edison in 1913, is leading the way in developing eco-friendly vehicle options equipping EcoBoost engines in 2009 and launching all-electric vehicle Mach-E in 2019. Ford has been developing and manufacturing eco-friendly components to reduce our environmental impact.