'Pioneer of the American Luxury, Cadillac Is Still Going On'
Identity of Cadillac: Beautiful Emblem of Cadillac Symbolizing Pioneership and Leadership
The story of Cadillac begins in New England where founder Henry Leland worked in the Springfield Armory during the Civil War as a mechanic and later with Browne & Sharpe as a precision machinist. After moving to Detroit, this entrepreneur started Leland and Faulconer, manufacturing castings, forgings, automotive engines and chassis components.
When the backers of the Detroit Automobile Company wanted to liquidate that company, Leland provided the estimate, but recommended that they not go out of business. Instead, he helped them create the Cadillac Motor Car Company, named after Le Sieur Antoine de la Nothe Cadillac, the founder of the city of Detroit. In just a few months, the very first Model A Cadillac was exhibited at the New York Automobile Show in January 1903.
While the Model A was a good first effort, it was the 1905 Model D that moved Cadillac into prominence. Powered by a four-cylinder engine, the five-passenger touring car had a wood body with an aluminum skin available as an option.
While the Model A was a good first effort, it was the 1905 Model D that moved Cadillac into prominence. Powered by a four-cylinder engine, the five-passenger touring car had a wood body with an aluminum skin available as an option.
Inception of Cadillac
The Coupe DeVille hardtop was also introduced in 1949, earning Cadillac Motor Trends first Car of the Year award. In 1953, Cadillac introduced the Eldorado, which was the first postwar custom luxury car. This was a magnificent machine, with the industrys first wraparound windshield and visors, or frenched headlights.
Passenger security and environmental protection were the focus of Cadillac innovation in the Seventies. Fuel economy had always been a Cadillac trademark, despite the cars size and luxury. In this decade, engines were designed for better fuel efficiency and reduced emissions. In 1971, in order to reduce lead emissions that resulted from the use of premium or high octane gasoline, engines were designed to run on regular fuel. By 1975, the cars were engineered to operate using both regular unleaded fuel and pollution-reducing catalytic converters. Driver and front seat occupant safety air bags were offered in 1974, 1975 and 1976 models.
In 1992, the introduction of the totally redesigned Eldorado and Seville received additional worldwide acclaim. Seville was the recipient of Motor Trends Car of the Year honors as well as numerous other awards. A year later, Cadillac again created a higher standard in the area of automotive engineering with the Northstar System. The highly acclaimed Northstar System of power and state-of-the-art technology now provides Cadillac drivers an unparalleled balance of efficiency, power, control and safety.
For the 1997 model year, Cadillac added StabiliTrak, an exclusive safety technology to the Seville STS, Eldorado Touring Coupe and DeVille Concours. In addition, Cadillac redesigned the DeVille, adding a new model, the dElegance, which offers a distinctive expression of classic American luxury and the highest level of comfort and classic luxury amenities. Side airbags were also added to all DeVille models. The Catera, Cadillacs entry luxury sedan, was also introduced for 1997. As Cadillac moves toward its second century, this innovative car company proudly continues a rich tradition of bringing sophistication, performance, safety and innovative technology to the market.
Passenger security and environmental protection were the focus of Cadillac innovation in the Seventies. Fuel economy had always been a Cadillac trademark, despite the cars size and luxury. In this decade, engines were designed for better fuel efficiency and reduced emissions. In 1971, in order to reduce lead emissions that resulted from the use of premium or high octane gasoline, engines were designed to run on regular fuel. By 1975, the cars were engineered to operate using both regular unleaded fuel and pollution-reducing catalytic converters. Driver and front seat occupant safety air bags were offered in 1974, 1975 and 1976 models.
In 1992, the introduction of the totally redesigned Eldorado and Seville received additional worldwide acclaim. Seville was the recipient of Motor Trends Car of the Year honors as well as numerous other awards. A year later, Cadillac again created a higher standard in the area of automotive engineering with the Northstar System. The highly acclaimed Northstar System of power and state-of-the-art technology now provides Cadillac drivers an unparalleled balance of efficiency, power, control and safety.
For the 1997 model year, Cadillac added StabiliTrak, an exclusive safety technology to the Seville STS, Eldorado Touring Coupe and DeVille Concours. In addition, Cadillac redesigned the DeVille, adding a new model, the dElegance, which offers a distinctive expression of classic American luxury and the highest level of comfort and classic luxury amenities. Side airbags were also added to all DeVille models. The Catera, Cadillacs entry luxury sedan, was also introduced for 1997. As Cadillac moves toward its second century, this innovative car company proudly continues a rich tradition of bringing sophistication, performance, safety and innovative technology to the market.
Cadillac, the Perfect Harmony of Tradition and Innovation
The Cadillac renaissance which started in 1998 signaled a new, aggressive strategy to redefine the brand, based on a bold, angular new design theme and brand ethos called Art and Science. The Art and Science language was born out of a desire to once again set Cadillac apart from the pack and reposition the brand to a new generation of luxury consumers.
Cadillac introduced the CTS in 2001 as the successor of Catera to exhibit Cadillac's new "Art and Science" design language. Taking into consideration of the new language, Cadillac also updated the Seville in 2004 with the all new STS model, based on the rear wheel drive GM Sigma platform. Lastly, in 2006, Cadillac Deville was redesigned and released as the all new DTS.
Cadillac introduced the CTS in 2001 as the successor of Catera to exhibit Cadillac's new "Art and Science" design language. Taking into consideration of the new language, Cadillac also updated the Seville in 2004 with the all new STS model, based on the rear wheel drive GM Sigma platform. Lastly, in 2006, Cadillac Deville was redesigned and released as the all new DTS.
Cadillac opens the new era in the domestic market
Cadillac sells ▲Flagship SUV Escalade (including ESV) ▲Large 3-row luxury SUV XT6 ▲Entry-level luxury SUV XT4 ▲Hyper-performance sedan CT5-V Blackwing and the brand’s first EV, LYRIQ. Via these models, Cadillac has been establishing the image of ‘Young and Dynamic Luxury Brand’.
Cadillac is focusing on expanding the brand experience for customers who have not been aware of Cadillac and delivering its ‘American luxury’ brand identity by providing various touchpoints for communication.
Cadillac is becoming more pronounced as it enters the EV era. As the top ‘luxury brand’ within the GM group, Cadillac will play a leading role in the group’s electrification strategy. In other words, all of GM’s new technologies will be delivered to customers first through Cadillac, and then sequentially applied to other brands within the group over the next generation.
LYRIQ is the first case of introducing GM Group’s next-generation EV platform ‘ULTIUM’ in Korea. Starting with LYRIQ, Cadillac will begin electrifying its domestic portfolio in earnest. In the future, it will present competitive electric vehicles and grow into a brand that can set a new standard for luxury cars, just like its early brand slogan, ‘Standard of the World.’
Cadillac is focusing on expanding the brand experience for customers who have not been aware of Cadillac and delivering its ‘American luxury’ brand identity by providing various touchpoints for communication.
Cadillac is becoming more pronounced as it enters the EV era. As the top ‘luxury brand’ within the GM group, Cadillac will play a leading role in the group’s electrification strategy. In other words, all of GM’s new technologies will be delivered to customers first through Cadillac, and then sequentially applied to other brands within the group over the next generation.
LYRIQ is the first case of introducing GM Group’s next-generation EV platform ‘ULTIUM’ in Korea. Starting with LYRIQ, Cadillac will begin electrifying its domestic portfolio in earnest. In the future, it will present competitive electric vehicles and grow into a brand that can set a new standard for luxury cars, just like its early brand slogan, ‘Standard of the World.’
