Peugeot

PEUGEOT began life as an industrial manufacturer way back in 1810 – a steel foundry producing products such as band saws, umbrella frames and coffee grinders.

The first car to carry the PEUGEOT name was unveiled in 1889, making PEUGEOT the world’s second oldest car manufacturer and the oldest continuous car brand.

Since 1850, PEUGEOT has been represented by the Lion symbol. Originally appearing on the company’s saw blades, the Lion symbolized the toughness of the saw’s teeth, the flexibility of blade like the lion’s spine, the strength of the steel and the speed of the cut, like a bounding lion.

PEUGEOT offers the widest EV line-up of any European mainstream brand, covering all needs from urban cars to commercial vehicles. The Allure (attractive design), Emotion (driving pleasure), and Excellence (uncompromising French quality and cutting-edge technology) constitute the brand values of PEUGEOT. Established in over 140 countries, PEUGEOT sold more than 1.1 million vehicles worldwide in 2023. Already the leader in electric B-segment and LCV vehicles in Europe, PEUGEOT continues to expand its range with three new electric models in 2024: the SUVs PEUGEOT E-3008 and E-5008 SUVs, as well as the PEUGEOT E-408. PEUGEOT products incorporate the latest technology, showcased by the Panoramic i-Cockpit with ChatGPT on board. Furthermore, PEUGEOT's passion for performance and innovation is showcased through the PEUGEOT 9X8 Hypercar, which competes in the World Endurance Championship (WEC), including the 24 Hours of Le Mans.