Porsche

Porsche perfectly combines apparent contradictions such as tradition and innovation, performance and everyday usability, design and functionality, and exclusivity and social acceptance

Porsche continues to innovate while maintaining its essence. Since the first 911 model was introduced in 1963, more than one million units have been produced. Porsche's signature model, the 911 on which the rest of the range has been and will be based has become a dream sports car for fans around the world. “The 911 is the only car you can drive from an African safari to Le Mans, back to a theatre, and on the streets of New York,” said Perry Porsche, emphasizing the versatility of his design. In other words, the Porsche 911 is equipped with both performance as a sports car and practicality as a daily car. 911 is not the only one. The Cayenne, Panamera, and Macan are not only sports cars that adhere to the tradition of Porsche DNA but are also SUV and sedan models that provide comfortable driving in everyday life. Porsche's first fully electric sports car Taycan, which was presented in September 2019, offers typical Porsche performance and connectivity with everyday usability. Taycan is evaluated as a fascinating sports car model, that has been implemented by Porsche which promised a true Porsche for the age of electromobility. It not only excites in terms of its technology and driving dynamics but also sparks a passion in people all over the world. Porsche's design can be summarized as “form follows function.” Porsche, created under this philosophy, has a simple and beautiful design, yet each design factor maintains functionality that contributes to the ultimate driving performance. Porsche is everyone’s dream. Everyone may have a memory of rubbing their nose on the window to look at a Porsche as a child. If children are asked to draw a sports car, they'll most likely draw a car that resembles the iconic Porsche 911. This means that although Porsche is an extremely differentiated model, it has broad social acceptance. From the original model to the latest model, Porsche causes enthusiasm among people all over the world.   Porsche is preparing for the future in the face of new trends such as electrification, digitalization, and connectivity. The product strategy is divided into continuous development of internal combustion engine models, expansion of the hybrid model lineup, and mass production of high-performance pure electric vehicles. Half of all new Porsche sales are expected to come from the sale of electric vehicles in 2025, and the share of all new vehicles with an all-electric drive should be more than 80 percent in 2030. Porsche will create the perfect blend of tradition and the future by combining traditional Porsche DNA and future technology. Porsche will always remain as Porsche, an unrivaled sports car brand that leads the industry.