Honda

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" ? commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

In 2008, Honda released a walking assist device that helps support the body weight of persons weakened by aging or other physical conditions, yet who are seeking to remain active. Employing know-how gathered through human walking research and the development of ASIMO, Honda created these devices to help more people continue to experience the joy of independent mobility. Honda's "dreaming skyward" perspective recently led to development of the HondaJet light jet. In response to orders from customers worldwide, Honda plans to deliver the HondaJet from 2011 in the U.S. After this, Honda will expand its sales in the European region and then beyond. Honda always aims higher -- creating new value that meets each country's needs, bringing products speedily to market, and constantly enhancing Honda's safety and environmental performance.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 501 subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

Honda, as a manufacturer of mobility products, holds quality and safety to be among the highest responsibilities of management and engages in a wide range of initiatives to promote them.

As a global manufacturer of mobility products, Honda is squarely confronting the issue of accelerating global climate change by striving to manufacture products with the lowest CO2 emissions at plants with the lowest CO2 emissions. Through environmental initiatives in both product development and production, Honda seeks to lead the way in environmental technology.

Honda engages in initiatives to share joy with each individual touched by our corporate activities, thereby earning the trust of society and fulfilling our responsibilities as a corporate citizen.

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.