An Italian story. A global icon.
When the Maserati brothers, Alfieri, Ettore, Ernesto and Bindo, opened Officine Alfieri Maserati, they could hardly have imagined the impact they would have on the world.
Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
Maserati is now a global brand operating in over 70 markets. Unlike any other manufacturer, Maserati has succeeded in instilling within its cars both heritage and innovation, past and future, memory and vision. Its heart may be rooted in its Italian heritage, but its eyes are firmly focused on the future.
Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
Maserati is now a global brand operating in over 70 markets. Unlike any other manufacturer, Maserati has succeeded in instilling within its cars both heritage and innovation, past and future, memory and vision. Its heart may be rooted in its Italian heritage, but its eyes are firmly focused on the future.
The Trident, the grille, and the style.
The Trident, the symbol of a myth. The badge used on all racing cars in Maserati’s history, has remained constant throughout the evolution of the brand and its style, technology and performance, accompanying all the victories and successes of Maserati cars. The Trident underlines the exclusive status of the firm’s cars and their identity as masterpieces of elegance, luxury and sports car performance.
Every Maserati car has always had an elegant, distinctive radiator grille with a very special meaning. Over the time the grille has been bringing prestige to the front end of the car and underlining its sporty elegance. It has continued through to the current design of the Maserati GranTurismo, with the chromed Trident badge proudly displayed on a black background, just as on the new Maserati Ghibli and Maserati Quattroporte, with their expressive grilles that underline their elegant, sporty personalities.
Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined.
Every Maserati car has always had an elegant, distinctive radiator grille with a very special meaning. Over the time the grille has been bringing prestige to the front end of the car and underlining its sporty elegance. It has continued through to the current design of the Maserati GranTurismo, with the chromed Trident badge proudly displayed on a black background, just as on the new Maserati Ghibli and Maserati Quattroporte, with their expressive grilles that underline their elegant, sporty personalities.
Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined.
