JAGUAR
Jaguar has been renowned as the most beautiful and elegant vehicle in the world, and the representative British automobile brand cherished by car lovers and professionals worldwide. Since it was conceived in 1922 as a motorcycle sidecar in the name of Swallow Sidecar, Jaguar progressed to a global scale automotive manufacturer after World War 2 and now is a brand named deep in the hearts of car enthusiasts across trends and genres as well as across nations.
Jaguar's design originated from wild jaguars in the jungle, which is associated with the exterior image of executive British gentlemen equipped with the agile and powerful performance on the road. Compared with other rivals, its relatively lower positioned and longer body is enough to remind an agile and sporty image, emphasizing the deep-rooted brand identity of the beautiful fast car.
After an exploratory trip to Le Mans with its XK series in the early 50's, Jaguar reached the point to produce C-Type and D-Type racing cars separately. The ambitions of these cars had been achieved with total seven champion titles in Le Mans 24. The racing heritage is still reflected on all models of Jaguar, from its one and only sports car F-TYPE to its first all-electric SUV I-PACE
Jaguar’s sports car, F-TYPE is famous for its powerful and muscular design with thrilling driving performance. The premium sports sedan XE, XF and flagship sedan XJ are also renowned for their dynamic design and performance.
Jaguar produces three models of SUVs called PACE family which includes Jaguar’s first SUV F-PACE, baby Jaguar E-PACE, and the first all-electric SUV I-PACE. I-PACE won unprecedented treble at 2019 World Car Awards. With 2019 World Car of the Year, World Car Design of the Year and World Green car, I-PACE is the first model ever to win three World Car titles in the 15-year history of the awards.