About Lincoln Motor Company
Lincoln Motor Company, a luxury brand of Ford Motor Company, produces a diverse and high-quality lineup based on its long history and deep craftsmanship of tradition. You can have more detail information about Lincoln to visit the official website (www.lincoln.com) or Lincoln media website (media.lincoln.commedia.lincoln.com). You can find out more about Lincoln Motors on Lincoln Korea official website (www.lincoln-korea.com) and on its official Facebook page (www.facebook.com/lincolnkorea)
Brand Story of Lincoln
A True Symbol of ‘American Luxury’
Since its inception in 1917, Lincoln, the luxury brand of Ford, has been a symbol of the American premium car, based on “Style” and “Luxury.” Lincoln has built a reputation as a private car for U.S. presidents including Franklin Roosevelt and Harry Truman . Also, Lincoln is well-noted for receiving collaboration requests from global luxury brand designers including Gucci, Cartier, Givenchy and Versace, as well as famous Hollywood stars such as Clark Gable.
Lincoln, having achieved significant success and influence with Zephyr and Continental in the 1930s, also became a top player in the luxury coupe category with models such as Mark VII in the 1980s. Moreover, with the continuous successes of Town car and the rest of the models, Lincoln recorded 280,659 units of total sales in the year and led the automobile sector.
In the 1990s, Lincoln was again at the top of the charts, launching the Mark VIII with driver-fitting interior and dramatic appearance. Lincoln has been called King-of-the-Road after launched Navigator and gained much popularity from the younger generation.
Expanding Target Base to Lead the Luxury SUV Market
Lincoln, who has made the history of luxury cars for more than 100 years, began to focus on young buyers in early 2000s after launching the sporty 2000LS. Afterward, Lincoln continues to release a follow-up model of Navigator, aiming to attract new buyers with sleek design and outstanding driving performance.
Recently, Lincoln has been reborn as a more competitive luxury car brand, adding high-tech technology and driving performance. In Korea, Lincoln launched the luxury SUV Nautilus in 2019, which captures Lincoln’s sophisticated and elegant design aesthetics. Moreover, Lincoln released the seven-seat luxury large SUV Aviator and subcompact SUV Corsair in 2020 to expand the market by completing its luxury SUV lineup.
