Toyota
Toyota Motor Corporation was established as a division of Toyoda Automatic Loom Works in 1937 by Kiichiro Toyoda, who had the vision of the era of automobiles to come. Toyota sells a wide range of models in the global market, including the Prius, the world’s first mass-produced hybrid vehicle, which was introduced in 1997. Toyota has set the goal of carbon neutrality by 2050, and in order to achieve this goal, the brand is implementing the “Multi Pathway” strategy, which consists of offering every available powertrain to satisfy various customer needs, including hybrid (HEV), plug-in hybrid (PHEV), hydrogen fuel cell (FCEV) and battery electric (BEV). Toyota continues to accelerate its transformation into a mobility company through electrification, intelligence and diversification to realize “Mobility for All” and to become a company that “mass-produces happiness.”
On October 20, 2009, to meet Korea’s changing requirements and diverse customer needs, Toyota launched the best-selling Camry, which boasts worldwide sales of 12 million units, the Camry Hybrid, the metropolitan stylish RAV4 for consumers seeking an active lifestyle, and the Prius which serves both man and nature.
Toyota has dedicated itself to car technology development and racing under the philosophy of “Roads Build People, and People Build Cars” and the vision of “Building cars people can enjoy for the next 100 years.” TOYOTA GAZOO Racing, Toyota’s motorsport division and racing team, is realizing Toyota's philosophy of building better cars by improving performance and overcoming the challenges and limits faced during competitions.
The technology and experience obtained through TOYOTA GAZOO Racing are transferred into the GR models, the high-performance sports car lineup of Toyota. The main goal of TOYOTA GAZOO Racing is to promptly apply the technologies and capabilities accumulated through motorsports into mass-produced models to create “better cars” that deliver “exciting thrills (Waku-doki).”
Furthermore, Toyota has launched the “BEYOND ZERO” logo, which symbolizes the brand’s will to continuously endeavor and take on challenges to make the Earth better for the next generation, and is pursuing zero carbon emissions and beyond through a wide range of electrified models.
In order to comply with expanding customer demand, Toyota Korea launched the Camry, Camry Hybrid, RAV4 and Prius, the hybrid icon, in 2009, marking the beginning of the Toyota brand in Korea. In 2023, Toyota Korea announced its new brand slogan, “YOU SEEK VALUE FIRST,” which embodies the brand’s will to offer a wide range of electrified options. At present, Toyota Korea is leading the change in electrification, with 98% of new car sales consisting of electrified models (as of 2023) and with the lineup featuring seven hybrid and plug-in hybrid models, including the Crown, Camry, Prius, Highlander, RAV4, Alphard and Sienna, as well as two sports cars, the GR Supra and GR86.
Toyota has dedicated itself to car technology development and racing under the philosophy of “Roads Build People, and People Build Cars” and the vision of “Building cars people can enjoy for the next 100 years.” TOYOTA GAZOO Racing, Toyota’s motorsport division and racing team, is realizing Toyota's philosophy of building better cars by improving performance and overcoming the challenges and limits faced during competitions.
The technology and experience obtained through TOYOTA GAZOO Racing are transferred into the GR models, the high-performance sports car lineup of Toyota. The main goal of TOYOTA GAZOO Racing is to promptly apply the technologies and capabilities accumulated through motorsports into mass-produced models to create “better cars” that deliver “exciting thrills (Waku-doki).”
Furthermore, Toyota has launched the “BEYOND ZERO” logo, which symbolizes the brand’s will to continuously endeavor and take on challenges to make the Earth better for the next generation, and is pursuing zero carbon emissions and beyond through a wide range of electrified models.
In order to comply with expanding customer demand, Toyota Korea launched the Camry, Camry Hybrid, RAV4 and Prius, the hybrid icon, in 2009, marking the beginning of the Toyota brand in Korea. In 2023, Toyota Korea announced its new brand slogan, “YOU SEEK VALUE FIRST,” which embodies the brand’s will to offer a wide range of electrified options. At present, Toyota Korea is leading the change in electrification, with 98% of new car sales consisting of electrified models (as of 2023) and with the lineup featuring seven hybrid and plug-in hybrid models, including the Crown, Camry, Prius, Highlander, RAV4, Alphard and Sienna, as well as two sports cars, the GR Supra and GR86.
