Driven by the spirit of the avant-garde and backed by an exceptional heritage - that of the 1955 DS, the DS brand, born in 2014(launched in 2015), aims to embody French luxury savoir-faire in the automotive industry. Designed for a customer base looking for personal expression and eager for new technologies, DS models combine refinement and technology. With DS 3 CROSSBACK, DS 4, DS 7 CROSSBACK and DS 9, DS brand launched a global range.
Only brand able to claim a double Formula E championship (Teams and Drivers) in 2019 and 2020, DS Automobiles is at the cutting edge of electrification by offering all its models in electrified version. Under the E-TENSE label, DS Automobiles offers both 100% electric and plug-in hybrid of up to 360 horsepower with 4-wheel drive. From 2024, every new model launched by DS Automobiles will be only 100% electric.
With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES throughout the world. In Korea, the brand launched with DS 7 Crossback in 2019 and the 1st DS Store is located in Gangnam-gu Daechidong in Seoul.
