Chairman Rene Koneberg
34 years have passed since the import car industry entered the Korean market.
The imported car industry made great strides over the years by achieving remarkable growth both quantitatively and qualitatively. To elaborate,
- KAIDA is home to various commercial and passenger car brands.
- At present, 28 brands are serving as members employing more than 20,000 workers directly and indirectly.
- Our members offering over 450 products and differentiated services
- Our members account for a market share of 16.7%.
- In 2020, the import car industry achieved its record sales of 274,859 units despite the COVID-19 situation.
Under our mission, we are contributing to the development of the Korean automotive industry. KAIDA ensures transparency in the automotive market by offering various statistics; engages with key stakeholders including the government in addressing topics that advance the Korean automotive industry; and establishes interactive platforms for our customers to experience various vehicle options.
Through such efforts, we helped our members to introduce new and advanced technology to the Korean market; diversify products and services for our customers thereby increasing their level of satisfaction and expanding their investment in automotive-related infrastructure.
At present, the automotive industry is faced with a paradigm shift where product, technology, and trends are rapidly changing driven by digitalization and electrification. The import car industry tends to proactively respond to such changes by supporting the Korean government’s Green New Deal through the introduction of various electric vehicles and increasing their presence.
We are well aware that lots of expectations from home and abroad are placed upon us as one of the pillars for the automotive industry. We will continue to work hard to provide more benefits to consumers and contribute to improving the domestic automotive industry.
